Worldwide [select]
B2B Brand Management Training Course
Overview
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
Requirements
None
Duration
7.00 hours
Course Prices
Prices for Instructor-led Online Courses:
If your company is based in the UK, VAT will be applied to the prices above.
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Classroom Courses
Course Outline
B2B Branding Characteristics
Differences between B2C and B2B branding
B2B brand Relevance
Power of the Business Brand
B2B Branding Dimensions
Brand Distinction
Brand Communication
Brand Evaluation
Brand Specialities
B2B Branding Process
Brand Planning
Brand Analysis
Brand Strategy
Brand Building
Brand Audit
B2B Success Stories
Samsung
IBM
Siemens
Lenovo
Branding Pitfalls
Is a brand something you own?
Do brands take care of themselves?
Brand Awareness vs. Brand Relevance
Can Outsiders do your brand job?
Branding in Big Picture
Corporate Social Responsibility
Branding in East Asia
Design and Branding
Brand Leadership
