Worldwide [select]
Introduction to Advertising Training Course
Overview
This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works
Requirements
None
Duration
6.00 hours
Course Prices
Prices for Instructor-led Online Courses:
If your company is based in the UK, VAT will be applied to the prices above.
Too Expensive? Tell us your price!
Too Expensive? Tell us your price!
Course Outline
- What advertising can and can’t do
- Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
- Advantages and disadvantages of a range of traditional and ambient media
- Using a rate card and booking space
- How to brief a creative and other suppliers
- How advertising agencies work; typical structure and key roles
- The key elements of an advertisement; headlines, body copy, straplines
- What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
- Using a response mechanism
- Other useful tools and techniques
