B2B Brand Management Training Course

Course CodeCourse Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course OutlineCourse Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Bookings, Prices and EnquiriesBookings, Prices and Enquiries

Guaranteed to run even with a single delegate!
Private Classroom
 
Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote
From $1790
Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet. More Information

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Private Remote
1 $1790
2 $1090
3 $857
4 $740
Public Classroom
From $2640
(378)
Public Classroom
Participants from multiple organisations. Topics usually cannot be customised

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom
1 $2640
2 $1565
3 $1207
4 $1028
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Related Categories

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Upco...Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
TX, Houston - Downtown - Pennzoil PlazaMon, Dec 11 2017, 9:30 am$1790 / $3010
CT, Hartford - DowntownMon, Dec 11 2017, 9:30 am$1790 / $3190
ND, Fargo - Brandt Office ParkMon, Dec 11 2017, 9:30 am$1790 / $3360
TX, Dallas - Downtown Republic CenterMon, Dec 11 2017, 9:30 am$1790 / $3020
NY, SyracuseMon, Dec 11 2017, 9:30 am$1790 / $2990

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