Course Outline

Marketing introduction

  • Historical development
  • Which phase are you in?
  • Drawing your own development

Failures

  • Typical marketing failures
  • How to avoid failures
  • Practical exercises

Successful stories

  • Analyses of successful companies
  • Inside look
  • Outside look
  • Advertising and brand management
  • What you can learn

Customer

  • Customer in the center
  • Meet and know your customer
  • Customer thinking
  • Customer satisfaction

Analyses

  • Analyses of your marketing and business
  • Making structure and improvements for your business
  • Creating your own strategy

Action

  • Solving small problems
  • Doing right things in the right time
  • Creating your own secrets and difference

Extra

  • Be a leader
  • Think like a leader

Requirements

No prior knowledge required.

  28 Hours
 

Number of participants


Starts

Ends


Dates are subject to availability and take place between 9:30 am and 4:30 pm.
Open Training Courses require 5+ participants.

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