Facebook Training Courses

Facebook Training

Facebook Course Outlines

ID Name Duration Overview
18871 Facebook Application Development 7 hours Facebook has become the most used social network worldwide and has social media face first. There are over 500 million Facebook users. Facebook phenomenon New infrastructure tools Tornado Cassandra Hive memcache Scribe Thrift others Implement robust real-time Web services cookie handling user authentication Security Localization static file serving
51755 Social Media - facebook, twitter, blog, youtube, google+ 7 hours Marketing on the Internet What is socialmedia? phenomenon of online communities Examples of current Internet campaigns The main advantages of social media over traditional communication channels Social Media and Advertising Business benefits resulting from the campaign socialmedia Selection of the communication channel E-Consumers - participants rather than users - who they are, they are looking for and what you expect? Basic terminology in e-marketing Targeting online advertising The performance indicators Efficiency and optimization activities Social networks: scopes, operation, function Building a community around the brand - goals and methods Engagement Marketing on social networks Word of Mouth Marketing - Opportunities and threats and a code of good practice. Viral Marketing - how to design a successful viral campaign advertising campaigns Handling of critical situations Overview and specifications of basic communication platforms and their use in various industries Facebook Twitter Google+ Microblogs Discussion Forums YouTube Our class Company blog Services news Citizen journalism Cooperation with bloggers Image creation Create a campaign image on the web Basic principles of creating communication strategies in social media Effective communication on the internet Language Internet. What to focus on and with what to give up. Mobile technologies. Rules for a good e-mailing Newsletters Analysis and monitoring whether our actions are achieving the intended benefits Available analytical tools and their application in practice: Statistics Facebook and YouTube Google Analytics Available Social Media Monitoring Tool Practical measurement of ROI, the cost of obtaining the user / customer and their activation Assessment of the impact of Social Media on the image of the brand as a whole Case studies Completion of training and assessment

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