AI in Digital Marketing Training Course
AI (Artificial Intelligence) is intelligence for machines to accomplish specific tasks by recognizing patterns in data. AI enables users to growth hack the success of digital marketing campaigns.
This instructor-led, live training (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.
By the end of this training, participants will be able to:
- Leverage AI software to improve the way brands connect to users.
- Use chatbots to optimize the user-experience.
- Increase productivity and revenue through the automation of tasks.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
AI in Digital Marketing
- What is AIDM?
- The application of AIDM
Content Curation and Creation
- Streamlining content with AI tools
- Working with Curata, BuzzSumo, Crayon, and Scoop-It
Google Cloud AI
- Creating and scaling chatbots
- Integrating chatbots on a web application
SEO Optimization
- Working with Market Brew
Email Task Automation
- Automating email tasks with Siftrock
Tracking and Reporting
- Tracking and reporting user behavior with BlueShift
- Tracking and reporting data from social media platforms with Zoomph
Summary and Conclusion
Requirements
- An understanding of digital marketing
Audience
- Marketers
Open Training Courses require 5+ participants.
AI in Digital Marketing Training Course - Booking
AI in Digital Marketing Training Course - Enquiry
AI in Digital Marketing - Consultancy Enquiry
Consultancy Enquiry
Upcoming Courses
Related Courses
AI Automation with n8n and LangChain
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at developers and IT professionals of all skill levels who wish to automate tasks and processes using AI without writing extensive code.
By the end of this training, participants will be able to:
- Design and implement complex workflows using n8n's visual programming interface.
- Integrate AI capabilities into workflows using LangChain.
- Build custom chatbots and virtual assistants for various use cases.
- Perform advanced data analysis and processing with AI agents.
Automating Workflows with LangChain and APIs
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at beginner-level business analysts and automation engineers who wish to understand how to use LangChain and APIs for automating repetitive tasks and workflows.
By the end of this training, participants will be able to:
- Understand the basics of API integration with LangChain.
- Automate repetitive workflows using LangChain and Python.
- Utilize LangChain to connect various APIs for efficient business processes.
- Create and automate custom workflows using APIs and LangChain’s automation capabilities.
Building Conversational Agents with LangChain
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at intermediate-level professionals who wish to deepen their understanding of conversational agents and apply LangChain to real-world use cases.
By the end of this training, participants will be able to:
- Understand the fundamentals of LangChain and its application in building conversational agents.
- Develop and deploy conversational agents using LangChain.
- Integrate conversational agents with APIs and external services.
- Apply Natural Language Processing (NLP) techniques to improve the performance of conversational agents.
Ethical Considerations in AI Development with LangChain
21 HoursThis instructor-led, live training in the US (online or onsite) is aimed at advanced-level AI researchers and policy makers who wish to explore the ethical implications of AI development and learn how to apply ethical guidelines when building AI solutions with LangChain.
By the end of this training, participants will be able to:
- Identify key ethical issues in AI development with LangChain.
- Understand the impact of AI on society and decision-making processes.
- Develop strategies for building fair and transparent AI systems.
- Implement ethical AI guidelines into LangChain-based projects.
Enhancing User Experience with LangChain in Web Apps
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at intermediate-level web developers and UX designers who wish to leverage LangChain to create intuitive and user-friendly web applications.
By the end of this training, participants will be able to:
- Understand the fundamental concepts of LangChain and its role in enhancing web user experience.
- Implement LangChain in web apps to create dynamic and responsive interfaces.
- Integrate APIs into web apps to improve interactivity and user engagement.
- Optimize user experience using LangChain’s advanced customization features.
- Analyze user behavior data to fine-tune web app performance and experience.
LangChain: Building AI-Powered Applications
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at intermediate-level developers and software engineers who wish to build AI-powered applications using the LangChain framework.
By the end of this training, participants will be able to:
- Understand the fundamentals of LangChain and its components.
- Integrate LangChain with large language models (LLMs) like GPT-4.
- Build modular AI applications using LangChain.
- Troubleshoot common issues in LangChain applications.
Integrating LangChain with Cloud Services
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at advanced-level data engineers and DevOps professionals who wish to leverage LangChain's capabilities by integrating it with various cloud services.
By the end of this training, participants will be able to:
- Integrate LangChain with major cloud platforms such as AWS, Azure, and Google Cloud.
- Utilize cloud-based APIs and services to enhance LangChain-powered applications.
- Scale and deploy conversational agents to the cloud for real-time interaction.
- Implement monitoring and security best practices in cloud environments.
LangChain for Data Analysis and Visualization
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at intermediate-level data professionals who wish to use LangChain to enhance their data analysis and visualization capabilities.
By the end of this training, participants will be able to:
- Automate data retrieval and cleaning using LangChain.
- Conduct advanced data analysis using Python and LangChain.
- Create visualizations with Matplotlib and other Python libraries integrated with LangChain.
- Leverage LangChain for generating natural language insights from data analysis.
LangChain Fundamentals
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at beginner-level to intermediate-level developers and software engineers who wish to learn the core concepts and architecture of LangChain and gain the practical skills for building AI-powered applications.
By the end of this training, participants will be able to:
- Grasp the fundamental principles of LangChain.
- Set up and configure the LangChain environment.
- Understand the architecture and how LangChain interacts with large language models (LLMs).
- Develop simple applications using LangChain.
Building Intelligent Applications with AI and ML
28 HoursThis instructor-led, live training in the US (online or onsite) is aimed at intermediate-level to advanced-level AI professionals and
software developers who wish to build intelligent applications using AI and ML.
By the end of this training, participants will be able to:
- Understand the advanced concepts and technologies behind AI and ML.
- Analyze and visualize data to inform AI/ML model development.
- Build, train, and deploy AI/ML models effectively.
- Create intelligent applications that can solve real-world problems.
- Evaluate the ethical implications of AI applications in various industries.
Intelligent Applications Fundamentals
14 HoursThis instructor-led, live training in the US (online or onsite) is aimed at beginner-level IT professionals who wish to gain a foundational understanding of intelligent applications and how they can be applied in various industries.
By the end of this training, participants will be able to:
- Understand the history, principles, and impact of artificial intelligence.
- Identify and apply different machine learning algorithms.
- Manage and analyze data effectively for AI applications.
- Recognize the practical applications and limitations of AI in different sectors.
- Discuss the ethical considerations and societal implications of AI technology.
Intelligent Applications Advanced
21 HoursThis instructor-led, live training in the US (online or onsite) is aimed at intermediate-level to advanced-level data scientists, engineers, and AI practitioners who wish to master the intricacies of intelligent applications and leverage them to solve complex, real-world problems.
By the end of this training, participants will be able to:
- Implement and analyze deep learning architectures.
- Apply machine learning at scale in a distributed computing environment.
- Design and execute reinforcement learning models for decision-making.
- Develop sophisticated NLP systems for language understanding.
- Utilize computer vision techniques for image and video analysis.
- Address ethical considerations in the development and deployment of AI systems.
Building Intelligent Mobile Applications
35 HoursIntelligent applications (aka intelligent apps and I-apps) are next generation apps that can continually learn from user interactions to provide better value and relevance to users.
In this instructor-led, live training, participants will learn how to build intelligent mobile applications and bots.
By the end of this training, participants will be able to:
- Understand the fundamental concepts of intelligent applications
- Learn how to use various tools for building intelligent applications
- Build intelligent applications using Azure, Cognitive Services API, Stream Analytics, and Xamarin
Audience
- Developers
- Programmers
- Hobbyists
Format of the course
- Part lecture, part discussion, exercises and heavy hands-on practice
Cognitive Computing: An Introduction for Business Managers
7 HoursCognitive computing refers to systems that encompass machine learning, reasoning, natural language processing, speech recognition and vision (object recognition), human–computer interaction, dialog and narrative generation, to name a few. A cognitive computing system is often comprised of multiple technologies working together to process in-memory 'hot' contextual data as well as large sets of 'cold' historical data in batch. Examples of such technologies include Kafka, Spark, Elasticsearch, Cassandra, and Hadoop.
In this instructor-led, live training, participants will learn how Cognitive Computing compliments AI and Big Data and how purpose-built systems can be used to realize human-like behaviors that improve the performance of human-machine interactions in business.
By the end of this training, participants will understand:
- The relationship between cognitive computing and artificial intelligence (AI)
- The inherently probabilistic nature of cognitive computing and how to use it as a business advantage
- How to manage cognitive computing systems that behave in unexpected ways
- Which companies and software systems offer the most compelling cognitive computing solutions
Audience
- Business managers
Format of the course
- Lecture, case discussions and exercises