Springfield, IL

427 E Monroe St, Springfield, United States, 62701

The venue is easily accessible by car via I‑55 or I‑72, taking Exit 90 (Veterans Parkway) and continuing east on Monroe Street. Parking is available at nearby Capitol and East Adams garages, along with metered street options. For those arriving by air, the Abraham Lincoln Capital Airport (SPI) is located just 6 miles away—roughly a 10 to 15-minute ride by taxi or rideshare via Clear Lake Avenue and Veterans Parkway. Public transportation is also available, with SMTD bus routes 11 and 15 stopping at 5th & Monroe, only a short walk from the venue.

Explore Our Courses

B2B Brand Management

 7 Hours

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

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Marketing for your company: Understand customer, do marketing right

 28 Hours

Understand marketing. Touch your customers´ feelings. Prepare your own plan.

Make your marketing and business in line with customer expectations and exceed them.

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Understanding Your Brand and Your Business

 21 Hours

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

  • Facilitated Discussions
  • Slide Presentations
  • Exercises

By the end of the workshop, attendees will be able to:

  • Explain what “brand” is and how they can influence it
  • Understand the process for Change strategies and your company’s position within them
  • Detail the relevant principles underlying any change to a business
  • Realise the importance of Customer / Stakeholder relationships in the successful running of any business
  • Define the financial aspects of a business and of the delegates’ part of that business
  • Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
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Testimonials (1)

The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.

Christian - Informa

Course - B2B Brand Management

Upcoming Courses

Marketing for your company: Understand customer, do marketing right

2025-08-11 9:30 am
28 hours
Springfield, IL
$ 4054 (Online)
$ 4054 (Classroom)

B2B Brand Management

2025-08-20 9:30 am
7 hours
Springfield, IL
$ 1230 (Online)
$ 1230 (Classroom)

Understanding Your Brand and Your Business

2025-09-03 9:30 am
21 hours
Springfield, IL
$ 3330 (Online)
$ 3330 (Classroom)

B2B Brand Management

2025-09-17 9:30 am
7 hours
Springfield, IL
$ 1230 (Online)
$ 1230 (Classroom)

Marketing for your company: Understand customer, do marketing right

2025-10-06 9:30 am
28 hours
Springfield, IL
$ 4054 (Online)
$ 4054 (Classroom)

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Brand Management Consulting
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