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Gracias por enviar su reserva! Uno de los miembros de nuestro equipo se pondrá en contacto con usted en breve.
Programa del Curso
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing)
- What ChatGPT does well and what it doesn’t (limitations and how to work around them)
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language
- Creating social media copy with style variations
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Creating scripts for videos and advertisements
- Brainstorming with ChatGPT for campaign ideas
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts
- Presentation, follow-up, and post-meeting emails
- Responses to common client objections with smart templates
- Creating structured prompts for emails
- Reusable templates for different occasions
- Translating and adapting multilingual messages
- Translating reports and presentations (without losing professional tone)
- Practical activity: Generate and translate an institutional email + a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatic slide structure with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices)
- How to retrieve external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
- Prompt for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis + generate decision-making insights
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course
Summary and Next Steps
Requerimientos
- An understanding of marketing and communication workflows
- Experience with content creation or campaign management
- No prior technical knowledge of AI required
Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and controllership staff
14 Horas
Testimonios (3)
Aprecie mucho la forma en que el entrenador presentó todo. Entendí todo incluso si Finance no es mi área, se aseguró de que todos los participantes estuvieran al mismo nivel, mientras mantenía el tiempo. Los ejercicios estaban bien distribuidos. La interacción con los participantes siempre fue constante. El material era perfecto, ni demasiado ni poco. Explicó muy bien temas un poco más complicados para que todos pudieran entenderlos.
Diana
Curso - ChatGPT for Finance
Traducción Automática
El tema y la forma en que se presentó.
Mark Mackintosh - IUM Insurance
Curso - ChatGPT for Executives
Traducción Automática
Ejemplos prácticos en Seguros
Viren - Hollard Insure
Curso - ChatGPT
Traducción Automática
