Sentiment Analysis Training in Durham

This instructor-led, live training in Durham (online or onsite) is aimed at intermediate-level data and marketing professionals who wish to apply LLMs to analyze and interpret public sentiment from various text sources such as social media posts, product reviews, and customer feedback.

By the end of this training, participants will be able to:

• Understand the principles of sentiment analysis and its application using LLMs.
• Preprocess and prepare datasets for sentiment analysis.
• Train and fine-tune LLMs to accurately reflect sentiment in text.
• Analyze sentiment in real-time from social media and other text sources.
• Integrate sentiment analysis findings into business strategies and decision-making processes.

This course has been designed for people interested in extracting meaning from written English text, though the knowledge can be applied to other human languages as well.

The course will cover how to make use of text written by humans, such as  blog posts, tweets, etc...

For example, an analyst can set up an algorithm which will reach a conclusion automatically based on extensive data source.