Social Media Training Courses
Social Media courses
Social Media Course Outlines
| Code | Name | Duration | Overview |
|---|---|---|---|
| 3246 | Social Media - facebook, twitter, blog, youtube, google+ | 7 hours | Marketing on the Internet What is socialmedia? phenomenon of online communities Examples of current Internet campaigns The main advantages of social media over traditional communication channels Social Media and Advertising Business benefits resulting from the campaign socialmedia Selection of the communication channel E-Consumers - participants rather than users - who they are, they are looking for and what you expect? Basic terminology in e-marketing Targeting online advertising The performance indicators Efficiency and optimization activities Social networks: scopes, operation, function Building a community around the brand - goals and methods Engagement Marketing on social networks Word of Mouth Marketing - Opportunities and threats and a code of good practice. Viral Marketing - how to design a successful viral campaign advertising campaigns Handling of critical situations Overview and specifications of basic communication platforms and their use in various industries Facebook Twitter Google+ Microblogs Discussion Forums YouTube Our class Company blog Services news Citizen journalism Cooperation with bloggers Image creation Create a campaign image on the web Basic principles of creating communication strategies in social media Effective communication on the internet Language Internet. What to focus on and with what to give up. Mobile technologies. Rules for a good e-mailing Newsletters Analysis and monitoring whether our actions are achieving the intended benefits Available analytical tools and their application in practice: Statistics Facebook and YouTube Google Analytics Available Social Media Monitoring Tool Practical measurement of ROI, the cost of obtaining the user / customer and their activation Assessment of the impact of Social Media on the image of the brand as a whole Case studies Completion of training and assessment |
| digimarketing | Digital Marketing | 14 hours | This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples. Introduction to Digital Marketing Background Introduction Upcoming Trends and Examples Search Engine Optimization and Marketing Understanding SEO Search Engine Marketing PPC Marketing Digital Display Advertising Creating and Displaying Ads Targetting your Audience Email Marketing Designing and Creating Email Campaigns Importance of Good Templates Spam Check Social Media Marketing Importance of Content Engaging your users across social media Auto-posting and post-scheduling Campaigns Forums and their importance Examples Mobile Marketing Understanding Mobile Marketing From SMS to Whatsapp Targetting prospect users Conversions and Failures Analytics Need of Analytics Use of available metrics to improve your campaigns Understanding Demographics Strategy & Planning Importance of Budget Selecting most appropriate channels Strategy Discussion Case Studies |
Upcoming Courses
| Course | Course Date | Course Price [Remote / Classroom] |
|---|---|---|
| Digital Marketing - FL, Miami Beach - Miami Beach | Tue, Sep 5 2017, 9:30 am | $2850 / $4510 |
| Social Media - facebook, twitter, blog, youtube, google+ - KS, Overland Park - Commerce Plaza | Tue, Sep 5 2017, 9:30 am | $1790 / $3290 |
| Social Media - facebook, twitter, blog, youtube, google+ - Remote Course - Eastern Time (UTC-05:00) US & Canada | Tue, Sep 5 2017, 9:30 am | $1790 / $2840 |
| Digital Marketing - AR, Little Rock - Regions Center | Tue, Sep 5 2017, 9:30 am | $2850 / $4920 |
| Social Media - facebook, twitter, blog, youtube, google+ - NE, Omaha – Linden Place | Tue, Sep 5 2017, 9:30 am | $1790 / $3220 |
Other regions
Other countries
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