Overview
Communications service providers (CSP) are facing pressure to reduce costs and maximize average revenue per user (ARPU), while ensuring an excellent customer experience, but data volumes keep growing. Global mobile data traffic will grow at a compound annual growth rate (CAGR) of 78 percent to 2016, reaching 10.8 exabytes per month.
Meanwhile, CSPs are generating large volumes of data, including call detail records (CDR), network data and customer data. Companies that fully exploit this data gain a competitive edge. According to a recent survey by The Economist Intelligence Unit, companies that use data-directed decision-making enjoy a 5-6% boost in productivity. Yet 53% of companies leverage only half of their valuable data, and one-fourth of respondents noted that vast quantities of useful data go untapped. The data volumes are so high that manual analysis is impossible, and most legacy software systems can’t keep up, resulting in valuable data being discarded or ignored.
With Big Data & Analytics’ high-speed, scalable big data software, CSPs can mine all their data for better decision making in less time. Different Big Data products and techniques provide an end-to-end software platform for collecting, preparing, analyzing and presenting insights from big data. Application areas include network performance monitoring, fraud detection, customer churn detection and credit risk analysis. Big Data & Analytics products scale to handle terabytes of data but implementation of such tools need new kind of cloud based database system like Hadoop or massive scale parallel computing processor ( KPU etc.)
This course work on Big Data BI for Telco covers all the emerging new areas in which CSPs are investing for productivity gain and opening up new business revenue stream. The course will provide a complete 360 degree over view of Big Data BI in Telco so that decision makers and managers can have a very wide and comprehensive overview of possibilities of Big Data BI in Telco for productivity and revenue gain.
Course objectives
Main objective of the course is to introduce new Big Data business intelligence techniques in 4 sectors of Telecom Business (Marketing/Sales, Network Operation, Financial operation and Customer Relation Management). Students will be introduced to following:
- Introduction to Big Data-what is 4Vs (volume, velocity, variety and veracity) in Big Data- Generation, extraction and management from Telco perspective
- How Big Data analytic differs from legacy data analytic
- In-house justification of Big Data -Telco perspective
- Introduction to Hadoop Ecosystem- familiarity with all Hadoop tools like Hive, Pig, SPARC –when and how they are used to solve Big Data problem
- How Big Data is extracted to analyze for analytics tool-how Business Analysis’s can reduce their pain points of collection and analysis of data through integrated Hadoop dashboard approach
- Basic introduction of Insight analytics, visualization analytics and predictive analytics for Telco
- Customer Churn analytic and Big Data-how Big Data analytic can reduce customer churn and customer dissatisfaction in Telco-case studies
- Network failure and service failure analytics from Network meta-data and IPDR
- Financial analysis-fraud, wastage and ROI estimation from sales and operational data
- Customer acquisition problem-Target marketing, customer segmentation and cross-sale from sales data
- Introduction and summary of all Big Data analytic products and where they fit into Telco analytic space
- Conclusion-how to take step-by-step approach to introduce Big Data Business Intelligence in your organization
Target Audience
- Network operation, Financial Managers, CRM managers and top IT managers in Telco CIO office.
- Business Analysts in Telco
- CFO office managers/analysts
- Operational managers
- QA managers
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