Web Analytics Training Courses

Web Analytics Training Courses

Online or onsite, instructor-led live Web analytics training courses in the US.

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Web Analytics Subcategories

Web Analytics Course Outlines

Course Name
Duration
Overview
Course Name
Duration
Overview
7 hours
This instructor-led, live training in the US (online or onsite) is aimed at data analysts who wish to perform product and user analysis using Mixpanel. By the end of this training, participants will be able to:
  • Learn how to use Mixpanel as a web analytics tool.
  • Understand the Mixpanel concepts and implementation.
  • Understand and interpret event data.
14 hours
This instructor-led, live training in the US (online or onsite) is aimed at analysts who wish to use Matomo to perform web analytics tasks such as generating a detailed report on the usage of a website. By the end of this training, participants will be able to:
  • Understand how Matomo works in analyzing web data.
  • Learn how data is collected and tracked with Matomo.
  • Understand and interpret Matomo reports.
14 hours
Training covers a wide range of topics related to web analytics to get you and your team up and running with Piwik PRO Analytics Suite in no-time! Attendees will be introduced to the matter of web analytics and its role in marketing strategy, as well as various analytics platforms and their features. The sessions will cover understanding of basic terms like visits and events, key performance indicators (KPIs), reporting, conversions, custom reports, as well as advanced analytical configurations. Sessions also cover usage of Consent Manager and its role in performing GDPR compliant analytics. A dedicated part of the training is devoted to tag management and configuring Tag Manager for capturing analytical data. You will also be introduced to Piwik PRO APIs. Attendees will gain a deep understanding of web analytics and how to effectively leverage Piwik PRO to achieve their marketing goals. Audience - Who is this course addressed to: This training session is particularly suited for those who are looking to develop or enhance their web analytics skills and understanding of Piwik PRO platform. The training is designed for digital marketing professionals, data analysts, developers, and other individuals who are involved in the management and optimization of websites and online marketing campaigns. If you have a desire to learn more about web analytics and how it can be used to improve their website and marketing performance - this course is for you.  
14 hours
This instructor-led, live training in the US (online or onsite) is aimed at web developers who wish to reveal user interaction and behavior with Hotjar. By the end of this training, participants will be able to:
  • Research and profile user interactions in a web application.
  • Gain a better understanding of websites users and visitors to increase website conversions.
  • Leverage and apply Hotjar recordings in an appropriate manner to remove faults in web design and/or functionality.
7 hours
This instructor-led, live training in the US (online or onsite) is aimed at data analysts who wish to use Google Analytics to track and report website data. By the end of this training, participants will be able to:
  • Set up Google Analytics to collect website data.
  • Create and analyze reports.
  • Gain insights and make data-driven decisions.
21 hours
This instructor-led, live training in the US (online or onsite) is aimed at web analysts, marketing and sales professionals, and system administrators who wish to use Matomo to track and analyze website traffic, and to generate reports and insights for website optimization and business decision-making. By the end of this training, participants will be able to:
  • Install and configure Matomo on-premise or on the cloud.
  • Set up tracking of website traffic and user behavior using Matomo.
  • Analyze website traffic and user behavior using Matomo reports and visualizations.
  • Generate insights and recommendations for website optimization and business decision-making using Matomo data.

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