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Charlotte, NC – City Center

525 North Tryon Street, Suite 1600, Charlotte, United States, 28202

The venue is located in Uptown Charlotte’s City Center district at 525 North Tryon Street, easily reachable by car via I‑77, I‑85, or I‑277, with access to adjacent parking garages connected via pedestrian skywalks. From Charlotte Douglas International Airport (CLT), roughly 10 miles southwest, a taxi or rideshare takes approximately 15–20 minutes via I‑485, I‑77 North, then Trade Street. Public transit is convenient: the Lynx Blue Line light rail stops at 9th Street station two blocks away, and multiple CATS bus routes travel along Tryon and Trade streets—making it accessible for participants without cars.

Cary, NC – Regus at Regency Parkway

2500 Regency Pkwy, Cary, United States, 27518

The venue sits within the Regency Park campus at 2500 Regency Parkway, conveniently accessible by car via US 1/US 64 and I‑40, with free on-site parking and adjacent lots. From Raleigh–Durham International Airport (RDU), about 15 miles northwest, taxis or rideshares typically take 20–25 minutes via US 64 East. Public transit users can use GoCary and GoRaleigh bus routes; Cary Station is about 0.8 miles away, offering access via regional transport followed by a short walk or quick rideshare to the building.

Chapel Hill, NC – Regus at Environ Way

1340 Environ Way, Chapel Hill, United States, 27517

The venue is situated on Environ Way in Chapel Hill’s sustainably designed office park, easily reached by car via US‑15‑501 and NC‑54, with ample on-site and municipal lot parking. From Raleigh–Durham International Airport (RDU), approximately 12 miles northwest, taxis or rideshares typically take 20–25 minutes via I‑40 East and US‑15‑501 South. Public transit is convenient: Chapel Hill Transit buses stop nearby on East Franklin Street, and UNC’s campus is a short walk away—making the location ideal for attendees without cars.

Durham, NC – Regus at Shannon Road

3511 Shannon Road, 3rd Floor, Durham, United States, 27707

The venue is situated in a suburban business park with easy car access via I‑40 and NC‑147, and offers ample on-site parking. From Raleigh-Durham International Airport (RDU), about 7 miles northwest, taxis or rideshares typically take 15–20 minutes via I‑40 East. Public transit options include GoDurham and GoTriangle bus routes that serve nearby Shannon and Cornwallis Roads, with a short walk to the building entrance.

Raleigh, NC – Regus at Raleigh City Plaza

421 Fayetteville Street, Plaza Downtown, Suite 1100, Raleigh, United States, 27601

The venue is located in downtown Raleigh within the One City Plaza tower on Fayetteville Street, easily accessible by car via I‑40 or I‑440, with several public parking garages within a block. From Raleigh‑Durham International Airport (RDU), approximately 17 miles west, taxis or rideshares typically take 20–25 minutes via I‑40 East. For attendees using public transit, GoRaleigh bus routes stop on Fayetteville and Salisbury Streets directly in front of One City Plaza, offering convenient walkable access to the building.

Subcategories (4)

Social Media

Social Media
Brand Management

Brand Management
Advertising

Advertising
Digital Marketing

Digital Marketing

Explore Our Courses

Social Media Campaign Creation

 14 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

  • Develop a structured approach to social media campaign creation.
  • Set up and manage ad campaigns on Facebook, Google, and TikTok.
  • Define campaign objectives and select the right ad formats.
  • Identify and target the ideal audience for ad campaigns.
  • Optimize ad performance using analytics and A/B testing.
  • Allocate budgets effectively to maximize return on investment.
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Community Manager: Social Media Management

 21 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

  • Define target audiences and tailor social media strategies accordingly.
  • Select appropriate social media platforms based on business goals.
  • Create effective content strategies, including content pillars, formats, and calendars.
  • Analyze competitors to refine social media tactics.
  • Develop paid ad campaigns and measure their success.
  • Engage and moderate online communities effectively.
  • Handle social media crises and maintain brand reputation.
  • Implement ethical best practices and social media policies.
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Sales Closing Techniques: One-Day Workshop for High-Conversion Results

 7 Hours

Sales Closing Techniques is an applied, results-focused workshop that equips participants with proven strategies and scripts to increase close rates and shorten sales cycles.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to improve their closing effectiveness and consistency.

At the conclusion of this workshop, participants will be able to:

  • Apply a structured closing process that fits their selling environment and buyer persona.
  • Use high-impact questions and trial closes to uncover and address objections early.
  • Deliver persuasive proposals and negotiate terms with confidence.
  • Implement follow-up and commitment strategies that convert prospects into customers.

Format of the Course

  • Interactive lecture and discussion.
  • Practical exercises and roleplays with real-world scenarios.
  • Action planning for immediate implementation post-workshop.

Course Customization Options

  • To request a customized workshop tailored to your products, sales cycle, or scripts, please contact us to arrange.
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Advanced Sales Strategies for Leaders

 35 Hours

Advanced Sales Strategies for Leaders is a practical training program that focuses on developing the skills of sales leaders in cross-selling, upselling, consultative selling, and opportunity detection, using real-world examples relevant to their professional context.

This instructor-led, live training (online or onsite) is aimed at sales leaders and managers who wish to maximize sales performance, strengthen customer relationships, and implement effective selling strategies within their teams.

By the end of this training, participants will be able to:

  • Apply cross-selling and upselling strategies effectively in their markets.
  • Leverage consultative selling techniques to strengthen client trust and loyalty.
  • Identify and act on new opportunities within existing and potential client accounts.
  • Lead sales teams in adopting advanced, customer-focused sales approaches.

Format of the Course

  • Interactive lecture and discussion.
  • Role-playing and scenario-based exercises.
  • Case studies and examples relevant to participants' industries.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.
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Make for Marketing Automation

 14 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

  • Use Make to automate marketing campaigns and lead nurturing workflows.
  • Create personalized customer journey maps through integrated platforms.
  • Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
  • Monitor and analyze automated workflows to optimize campaign performance.
  • Adopt best practices for scalable marketing automation strategies.
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Digital Sales Excellence: Customer Acquisition, Engagement, and Retention

 7 Hours

Digital sales combine traditional sales techniques with modern digital channels to reach, engage, and retain customers more effectively. This training equips participants with practical strategies and tools to optimize their digital presence, improve customer experience, and drive measurable business growth.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to enhance their digital selling and customer engagement skills to achieve stronger sales results in online environments.

Upon completion of this training, participants will be able to:

  • Use digital channels effectively to attract and convert new customers.
  • Deliver engaging and professional online sales interactions.
  • Build customer loyalty through consistent and personalized follow-up.
  • Apply digital tools to optimize customer relationship management.
  • Integrate practical techniques to increase conversion and retention rates.

Format of the Course

  • Interactive lecture and discussion.
  • Hands-on exercises using digital tools and scenarios.
  • Practical simulations of real sales interactions.

Course Customization Options

  • This course can be adapted to your organization’s specific products, services, and digital sales strategy.
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Strategic Marketing

 14 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

  • Understand the core principles of strategic marketing and its importance in business success
  • Conduct market research to identify target audiences and competitive positioning
  • Develop a comprehensive marketing strategy with clear goals and KPIs
  • Implement digital and traditional marketing tactics effectively
  • Evaluate and optimize marketing campaigns for better performance
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Digital Marketing for Software-as-a-Service (SaaS)

 7 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

  • Gain a comprehensive understanding of digital marketing in the SaaS industry.
  • Develop practical skills in executing effective direct marketing strategies using digital tools.
  • Create and implement a digital marketing plan tailored for SaaS products.
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Cross-Selling and Upselling

 21 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at sales and marketing professionals who wish to learn various cross-selling and upselling strategies and techniques.

By the end of this training, participants will be able to:

  • Learn and understand the fundamentals of selling.
  • Use various techniques and strategies for selling to achieve sales targets.
  • Develop and improve customer relationships.
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B2B Brand Management

 7 Hours

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

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Conduct An Online Brand Audit: Evaluate your Brand's Digital Presence & Positioning to Design Powerful Brand Strategies

 21 Hours

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

  • Evaluate a brand's online presence for strengths and weaknesses.
  • Uncover a business's online reputation and image.
  • Identify and strengthen a brand's positioning in a given market.
  • Build a results-driven brand strategy and integrated online marketing communication plan.
  • Conduct a competitive brand analysis and build industry perceptual maps.
  • Conduct an SEO audit.
  • Learn the updated SEO guidelines in the age of AI.
  • Uncover valuable insights about how different customer groups perceive a business and its products or services.
  • Administer online social listening.
  • Use AI to make conducting routine brand audits more efficient.
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Digital Marketing

 14 Hours

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

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Digital Marketing in China

 14 Hours

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

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Basic Google Ads

 7 Hours

Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results.

The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads.

Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.

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Google AdWords: Beginner to Advanced

 7 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

  • Run a Google AdWords campaign that captures high-quality leads.
  • Create a Google AdWords campaign to increase sales.
  • Implement a bid strategy to profit on advertisement expenses.
  • Improve existing marketing campaigns with Google AdWords.
Read more...

Marketing Fundamentals

 14 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing.

By the end of this training, participants will be able to:

  • Enhance their understanding of marketing activities.
  • Implement more precise marketing mix tactics.
  • Formulate and execute a marketing plan more efficiently.
  • Improve their marketing skills.
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Internet marketing in practice

 7 Hours

What you will get out of training:

  • You will learn what the possibilities in the field of internet marketing are
  • You will learn the specifics of advertising platforms and the importance of both SEO and analytics
  • You will also learn how to prepare a marketing strategy for yourself and your company
  • You will come out knowing the specifics of building a strategy and process
  • You will learn how to cooperate with other digital agencies

Skills

  • Strategy preparation
  • Strategy evaluation in terms of performance
  • Ability to choose priority platforms in the area of activity
  • Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

  • Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
  • Confidence in the activities carried out and awareness of the steps / tests taken
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Marketing for your company: Understand customer, do marketing right

 28 Hours

Understand marketing. Touch your customers´ feelings. Prepare your own plan.

Make your marketing and business in line with customer expectations and exceed them.

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PowerPoint and Camtasia for Marketing

 21 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint.

By the end of this training, participants will be able to:

  • Create video content and share it on a video hosting platform.
  • Employ assets within Camtasia such as music and icons for interactive content.
  • Save on costs by producing HQ videos with Camtasia and PowerPoint.
Read more...

Pricing Psychology

 7 Hours

This instructor-led, live training in North Carolina (online or onsite) is aimed at entrepreneurs, marketing staff, and sales staff who wish to use the power of psychology to push consumers to spend.

By the end of this training, participants will be able to implement pricing strategies and principles to set attractive and appropriate offers that sell.

Read more...

Understanding Your Brand and Your Business

 21 Hours

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

  • Facilitated Discussions
  • Slide Presentations
  • Exercises

By the end of the workshop, attendees will be able to:

  • Explain what “brand” is and how they can influence it
  • Understand the process for Change strategies and your company’s position within them
  • Detail the relevant principles underlying any change to a business
  • Realise the importance of Customer / Stakeholder relationships in the successful running of any business
  • Define the financial aspects of a business and of the delegates’ part of that business
  • Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
Read more...

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Testimonials (3)

Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.

Siobhan - Raintree

Course - Digital Marketing for Software-as-a-Service (SaaS)

Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.

Sithabiso - Vodacom

Course - Digital Marketing

The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.

Christian - Informa

Course - B2B Brand Management

Upcoming Courses

Pricing Psychology

2026-05-06 9:30 am
7 hours
Chapel Hill, NC – Regus at Environ Way
$ 1230 (Online)
$ 1830 (Classroom)

Google AdWords: Beginner to Advanced

2026-05-20 9:30 am
7 hours
Cary, NC – Regus at Regency Parkway
$ 1065 (Online)
$ 1665 (Classroom)

Advanced Sales Strategies for Leaders

2026-06-03 9:30 am
35 hours
Chapel Hill, NC – Regus at Environ Way
$ 6757 (Online)
$ 9757 (Classroom)

Basic Google Ads

2026-06-17 9:30 am
7 hours
Cary, NC – Regus at Regency Parkway
$ 1230 (Online)
$ 1830 (Classroom)

Basic Google Ads

2026-07-01 9:30 am
7 hours
Chapel Hill, NC – Regus at Environ Way
$ 1230 (Online)
$ 1830 (Classroom)

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These courses are also available in other countries
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